What is A Brand?

As part of a PPRD lesson we each had to look into brands and be able to explain what a Brand is and how they are defined. These are just some of my notes from this lesson.

The definition of a Brand-
A Brand is a name used to identify a specific product, service or business. A legally protected Brand name is called a Proprietary Name.
A Brand can be reconsized in many different way depending how the producer wanted you to see the Brand.
A Brand can be summed up in a word, image, pharse, colour or person, and they can be used to show different things about a label.

Below is a list of Brand elements

• Image
• Brand Experiance
• Brand Expectations
• Creating an Impression
• Qulities and Characteristics
• Specail or Unique
• Value element for adveristing
• Brands can show what a lable can offer
• Target Audience
• Manipulating
• Promises
• Essence
• Slogans
• Personality
• Value
• Apperance
• Heritage
• Emotional benefits

A part of my course is about finding my brand as a person, this will make me more appealing to the Fashion Industry and I'll be able to sell myself alot easier if I produced one. So far I have only been able to brand myself in words and values.

• self motivative
• current and preivous
• quality
• reinvention
• personal
• belonging
• confident
• ethical

Professional Project- Learning Agreement

As part of my brief I have to produce a learning agreement. This states what my project is, how I'm going to do it and why.

After doing a Learning Agreement for my Jacket project I found this one much easier to write, will little stress. Now its written up I feel very confident about what I need to do and the time I have set myself to do it.

The links below show my Learning Agreement and my Critical Path.

Learning Agreement-http://docs.google.com/Doc?docid=0AVDZ6sGu0H3CZGdoMjc1cTZfMTlmY2Q3eDlmcw&hl=en_GB

Critical Path- http://docs.google.com/Doc?docid=0AVDZ6sGu0H3CZGdoMjc1cTZfMThncGI5OGdoZg&hl=en_GB

Professional Project

As I've stated preivously, I only have two design briefs in my 2nd year and this is the BIG one! For the professional brife I have to create a collection. The thought of this terrifies me, I've studied Fashion Design for 7 years and I've never produced a collection before.
I really want to do well in this project as its the first design project I've been really excited about since I've started my course, and it should be easy for me to get stuck in!

The Professional Project is a chance for me to combine the creative and practical skills that I have learnt so far on the course and apply them to a Professional brief of my choice.
The brief requires me to develop and produce practical work that is expected at a high professional standard. The evidence of this will be shown through indepth research, development through design, pattern cutting and toiles and hopefully a high quality collection.

The professional brief I decided to use for my collection is the Maria Grachvogel Competition. This brief requires me to produce a dress for Grachvogel’s spring/summer collection 2011 embed Lectra into my design process; design, boards, pattern cutting. At a first glace I was only interested in this brief because I enjoy using Lectra so much, but once I looked at Granchvogel’s work I fell in love with her clean cut designs. I have a similar style so it’ll be easy to incorporate something I produced into her work.

Granchvogel has a deep understanding of a womens form and shape, and there is a huge amount of integrity in her work. The cut of Maria Granchvogel clothes is incredibly skilful and unique; with seams engineered to sculpt the silhouette. I’m hoping to achieve the same silhouette with the use of my seams and the cut of the fabric. In order to accomplish I’ve decided to incorporate life drawing into my research process; this should help me develop a better understanding of the female form.