Tuesday, 17 March 2009

What is Fashion and who cares anyway?

One PPRD presentation we where shown really helped me think about the industry I’m planning to get involved in.
I have questions, some answered, some unanswered.

What is fashion?
We deal with it everyday, its not just about clothes, it about much more.
Confidence
Art
Expression of thoughts and feelings
A reflection of who you are, who you want to be and how you want others to see you.

Who dictates fashion?
History
Celebrities
Cultural icons
Political figures and royalty
Fashion designers
Trend setters
Magazines
The Girl Walking Past You In The Street!

Does what we wear define us?
It reflects a persons mood. Expression though clothes can be more powerful then words.
It shows what groups we belong to, want to belong to and which ones we don’t. Punks started because they wanted to be different and not apart of a stereotypical group, but by doing so they did.
Acceptance or rejection of a style is a reaction to the society we live in.

There are many reasons why we wear the clothes we wear.

Function- protection from the weather.
Form- physical attraction.
Emotions- we dress up we we’re happy and dress down when we’re down.
Fantasy- emotions; we dress up we we’re happy and dress down when we’re down.
Religion and Identity- religious expression, identification and tradition.

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